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Account Based Marketing Manager

  • United Kingdom | Oxford, Cambridge, London
  • Full Time

Windmill is looking for an Account Based Marketing (ABM) Manager who will have responsibility for planning, organizing, and executing  programs that generate new prospects and advance existing opportunities for the sales team within specific, targeted accounts in the following sectors:

  • Start-up ecosystem in UK & Europe
  • Fintech
  • Wealthtech
  • Global NGO
  • Pharmaceutical

The ABM Manager will act as liaison between the marketing and sales teams, and will be pivotal in the development of 1:1 and 1:few tactics and research resulting in successful sales engagement with targets.

Job Responsibilities

  • Develop and implement target account strategy to support account-based selling
  • Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts
  • Evaluate, select and manage vendors that contribute to local demand creation programs including agencies, direct mail providers, and fulfillment services
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
  • Work with sales and marketing teams to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts
  • Inform annual and quarterly marketing plans for varied account segments, new sales accounts and contacts that accelerate existing opportunities
  • Track lead flow and follow up on marketing qualified leads in a timely manner

Job Requirements

  • Minimum of 2 years of experience in a high-tech B2B demand generation, ABM, or field sales role
  • MBA or Bachelor’s degree in Marketing, Business, or comparable education/experience
  • Proven track record executing innovative and multi-part event and demand generation programs
  • Attention to detail and discipline to follow established policies and processes
  • Experience conceptualizing, building, launching and reporting on lead generation campaigns
  • Experience with targeting, segmentation and list acquisition to build prospect lists for demand generation campaigns
  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth

We Offer

  • A fantastic opportunity to join an established and rapidly-growing company
  • Competitive compensation
  • International team experience
  • Career advancement opportunities
  • Friendly environment
  • Opportunity to make a positive impact on the team
  • Some flexibility with working hours

If you’ve got the skills and experience and want to join our international team, please send your CV immediately!

About Windmill:
Windmill is a boutique digital product design and delivery company. Our team of designers, strategists and engineers love to create great experiences. Our delightful and functional digital products solve tough problems and enable new opportunities for enterprises in complex industries, such as banking & finance, healthcare and compliance. We also design and deliver our own products through our Ventures arm.

For more information, please check the company website at https://www.windmillsmartsolutions.com/


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