A unique strategy to drive digital transformation, product reinvention or new proposition creation needs to be clear and agreed.
- Assessment and understanding of current plans and aspirations, business model, products, market, target audience, user needs, and technology status and constraints. Then rationalize, simplify, align, and organize. Look at the big picture and connect the right dots and touchpoints.
- Ensure clear understanding amongst stakeholders of the envisaged value proposition, be it a brand new offering or reinvention / major extension of an existing one. Does it sit well within any existing product portfolio? Are we confident that the value and thus market fit is there?
- Compelling and feasible early vision, or set of options, of what the future state could be. An impactful, high-fidelity experience that can be shared and discussed.