Great digital products hinge on seamless, effective design, taking them beyond being merely functional and making them truly usable.
Agile Design Team
- Our passionate and experienced workshop facilitators, user researchers, user experience designers and visual designers work closely with our agile delivery team and customer stakeholders to ensure the business needs and a delightful experience are uppermost.
- A way of thinking and working as well as a collection of hands-on methods, underpinning our entire design process. An iterative approach in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be immediately apparent. At the same time, we use design thinking as a solution-based approach to solving problems.
- Discovery: Build on the digital strategy work with further interviews, competitive research, and fleshing out of personas as needed.
- Design Sprints: Immersive, collaborative experience using techniques such Lightning Talks, How Might We, Affinity Mapping, Voting, Journey Mapping (existing and then future), and rapid prototyping with reviews and user testing.
- Elaboration: The solution really comes to life, with fast iterations of lo-fidelity wireframing moving to increasingly hi-fidelity interactive prototypes with an accompanying visual signature and design system. Testing is relentless.