Concept

A complete overview of global markets, in the palm of your hand

A simple and secure mobile-based platform for monitoring wealth.

Challenge

Financial professionals who are always on the go require a unique set of mobile-friendly tools. We sought to design an app that equips all kinds of financial professionals with the information they need via a seamless mobile interface.

Approach

We started by creating user journey blueprints that helped us understand the various touch-points and channels our customers want in an online and mobile financial platform.

Sector
Finance, Markets & Trading
Solution

In-depth interviews
Personas
Prototypes and wireframing
Visual design and branding
Mobile and tablet strategy
Usability testing
Data analysis
iOS development
Android development

Introducing Markets

Markets enables financial professionals to access comprehensive market overviews and critical content via an intuitive and customizable interface. 

  •     Follow the stocks you care about most
  •     Get personalized alerts based on your portfolio
  •     Access news and investment updates in real-time
  •     Keep up with market changes from the palm of your hand 

Design Driven by Research

With the insight gained from our user journey blueprints, we created new flows and user journeys to address the needs of our users and deliver a seamless, streamlined experience.

Designing a satisfying user experience for financial professionals on the move is both challenging and rewarding. Each financial professional has unique needs, and many of them have to consult multiple apps to find the information they need. With the aid of user journey maps, Windmill was able to create an intuitive and intelligent solution to these complex problems.
Taras B., Principal Designer at Windmill Smart Solutions

Foundations of Successful Mobile Finance Apps

Performance

We maximize mobility performance by fine-tuning loads, creating optimal backend environments, and building fast user interfaces.

Security

We mitigate security risks by following security best practices and industry standards right from the onset and through each stage of development.

Interoperability

We deliver mobile solutions that seamlessly integrate with existing infrastructure by utilizing various APIs, data connectors, and communication protocols.

User Experience

We follow a user-centric approach to create an optimum and consistent mobile experience across all devices.

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Impact

Our research-driven design methodology enabled us to deliver a unified financial mobile app experience built for a diverse set of end-users in the wealth management area.

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