Promoting thought leadership and industry analysis

Windmill Smart Solutions collaborated with industry leading media and publishing house to find the right design direction for their digital platform

Challenge

To redesign their signature media publishing platform for promoting thought-leadership commentaries and exclusive content

Approach

We worked closely with the client to understand their needs and the needs of their users in order to create rapid prototypes for validation and selection.

Sector
Media and Publishing
Solution

In-depth interviews
Prototypes and wireframing
Visual design and branding

Client
Media House
Background

Our client manages the most robust thought-leadership & knowledge content platform serving the media, advertising, marketing and entertainment communities

They distribute thought-leadership commentaries for more than 60 companies and industry experts in a journalistic environment uncluttered by advertising, self-promotion or bias.

As we worked with the product team we focused on:

Rapid prototyping

Based on the initial research and interviews, we rapidly created prototypes to validate our design directions with stakeholders, highlighting both the latest content as well as some editor selected channels and contributors.

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Making reading efficient

A streamlined experience was designed giving individual users a single place to read the latest, most popular and featured content sets.

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Featuring brands

Each channel and contributor is unique in the ecosystem.

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Impact

The product team was able to select a modern, user focused design direction as the basis for updating their web platform.

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