Redesigning a Professional Collaboration and Community Platform

Enhancing the user experience and facilitating more participation.

Challenge

Redesign the community platform to enhance its usability in order to increase engagement and to facilitate the addition of a number of community features.

Approach

Clarified the key workflows, use cases and content types. Worked to understand existing pain points and future needs. Crafted and iterated multiple design concepts - including prototypes. Finalized and built developer friendly design guidelines.

Sector
Finance, Tax and Accounting
Solution

In-depth interviews
Personas
Prototypes and wireframing
Visual design and branding
Mobile and tablet strategy
Usability testing
Data analysis

Client
Financial Services Client

Our client provides professionals with the intelligence, technology and human expertise they need to find trusted answers.

The collaboration team manages the community platforms and tools for engaging and developing their professional, domain specific communities.

“Great, very responsive and on point with understanding out technical requirements and turning these into functioning and aesthetically pleasing interfaces”
Josh G., Project Leader

UX design goals

Make it easier to consume
  • Improved scanability
  • Clearer navigation
  • Highlight what is new
  • Visual prioritization
Make it easier to contribute
  • Simplified process
  • Clearer destination

In addition to the UX optimization, the designs looked to blend existing styles with a cleaner and more modern feel

 
design goals
“Definitely recommend, the team is responsive, pays attention to subtle but important details and helps brainstorm concepts to find a best answer. More like working with a partner than a vendor”
Josh G., Project Leader
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Impact

The collaboration team was able to deliver an enhanced user experience, based on the designs and guidelines developed with Windmill Smart Solutions, that was well received by both their stakeholders and community users.

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